MarketingTech

The 7 most typical errors of a web page and you lose customers

Therefore, in this article we want to explain what are the most frequent errors that occur on a web page and that can lead you to lose sales.

To create your business website, you need to invest.

If you outsource the service, that investment will be economical, while if you do it internally, what you will be using will be your time and that of your team.

So far we will surely not discover anything new.

But now imagine that all that effort was in vain because:

  • Your website hardly appears on Google, so the volume of visits is minimal.
  • Server crashes and load errors are constant.
  • Of the few users who come to it, most leave because they are not clear what benefit they will get from working with you.

It hurts to think of all that time and money wasted, right?

Therefore, in this article we want to explain what are the most frequent errors that occur on a web page and that can lead you to lose sales.

And by the way, we also tell you how to avoid them.

Types of errors of a web page and why you should be alert to avoid them

First of all, you have to know that the failures of a website can be divided into two classes:

  1. Technical glitches that prevent it from loading properly.
  2. The strategic ones that make this website not attract and close customers.

But the most important thing is that in both cases:

They make you lose money because they prevent users from reaching your page, entering your sales funnel, and becoming customers.

That is why it is so important that you know how to identify them and thus prevent them from affecting your website.

Let’s take a closer look at them.

Technical errors: clients cannot access your page

The famous error codes that you will have seen a thousand times. You enter a URL and, instead of loading the page, a screen like this appears:

These failures occur when the user’s browser is unable to connect to your server.

The error codes that can affect your website are diverse, but here we are going to focus on the most common ones.

1. Error 404

Possibly the most famous example of an error code.

It occurs when the user tries to access a URL that is not part of your website.

This can happen for two reasons:

  1. The URL is wrong: in this case, the address the user has tried to access has a typo. This does not affect you negatively.
  2. The page has been deleted: it occurs when the user tries to access a page that existed on your website, but that you have deleted. It is what we know as a “broken link”.

Be careful: if your page has too many broken links, Google doesn’t like anything because it will consider that you are offering a bad user experience.

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2. Error 500

Also known as “Internal server error”. In other words, it means that there is a problem on the server where your website is hosted.

Often the origin is usually one of the following:

  1. A failure in any of the server files.
  2. A plugin is incompatible with the page template (in this case you just have to disable the specific plugin).
  3. An error in updating the template.

The most common solutions are to restore a previous version of your website from a backup, or contact the technical service of your hosting.

3. Error 503

If you get this error, chances are that your website is receiving more simultaneous visits than the server can handle.

This happens when you have not chosen your hosting plan well, or simply when your website grows and the plan you have contracted is too small.

Strategic errors: your website does not rank in Google and the conversion rate is minimal

Even if your website works like a charm on a technical level, that doesn’t guarantee you anything.

The different parts of your website must be conceived as one more element of your sales funnel. Otherwise, it will be much more difficult for you to attract online customers for your business.

Let’s see what are the most frequent failures in this regard.

4. Bad user experience

It happens when the person reaches your website and is unable to find the information they are looking for, or cannot comfortably navigate through it.

There are many factors that can lead to this situation, but we give you 2 classic examples:

  • Obstacles to navigation: if a lot of pop-ups pop up when you enter your page, the user will be shot.
  • Slow loading speed: Most people leave a website if they have to wait more than four or five seconds for it to finish loading.

But the important thing is that you have to be aware that a negative experience, makes users stay less time on your page (which is bad for SEO) and reduces the conversion rate.

5. Unprofessional design

The design of a website encompasses much more than its aesthetic aspect: it is a key piece for generating trust and for them to see that you are the best option for solving their problem (and they hire you, of course).

When considering the design of your website, you should avoid:

  • Clutter the page – Too many colors, clickable items, and calls to action can be overwhelming for the user, causing them to return to search results.
  • Forget about your value proposition: the first thing you have to make clear to a person when they land on your homepage is what you can do for them. It should be a concise, direct message and focused on the benefits you will get from hiring you.

Remember that design is the first impression a user will have of your brand. Make sure it’s positive to increase the chances that she’ll decide to hire you.

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6. Lack of SEO optimization

It does not make sense to create a website if you do not optimize it to rank, so these are some errors that we recommend you avoid from the beginning:

  • Absence of keyword research (SEO strategy): the first thing you have to be clear about is what are the keywords for which you are interested in appearing on Google.
  • Poorly posed web architecture: many companies are not yet aware that the structure of a website must be based on the study of keywords since that is what will allow Google to better understand the content of the different pages that make it up.
  • Titles and meta descriptions little worked: The meta title and the meta description are two decisive elements for a user to decide to click on your website when it appears on Google. And it is that a higher CTR will contribute to improving your positioning.

Remember that without positioning there are no visits, and without visits your company will not be able to achieve a sustained flow of online customers.

7. Absence of a content strategy

You already know that to position yourself on Google, it is recommended that your website have a blog in which you publish content on a regular basis.

But any content does not work.

To be really useful, all your publications must meet a series of points:

  • Add value: your posts must respond to the users’ search intention and resolve their doubts.
  • Be written for Google: if you want them to rank, your content should be written with Google in mind, with the keywords well distributed throughout the text and in the headings.
  • Avoid duplication: when you do not follow a strategy, it may happen that two contents attack the same keyword, which damages your positioning. To avoid this, we advise you to organize your posts in an editorial calendar.

If you want to go deeper into this point, we recommend that you read this guide we wrote about content marketing.

6 keys to making an effective web design

How can you avoid these errors on your website?

You already know that the most important characteristic of a website is that it is capable of attracting customers.

If not, all you will have is a very, very expensive business card.

So it is necessary that your website:

  • It is well-posed on a technical level: and that means that it is hosted on a good server, that your template is optimized for SEO … In short, everything that can minimize these error codes.
  • Start with a good recruitment strategy: your page must be supported by a professional design and an SEO strategy that follows Google’s guidelines and that allows you to reach your potential customers.

In the end, the key to everything is to offer the user good browsing experience, capture their interest, and finally turn them into a customer.

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